Some food for thought voiced by ourselves, our friends
and peers who inspire us

 BULLETTIN | JANUARY 2023

TALK in Marrakech: Unfolding Morocco’s plant diversity

Claus Meyer is January 26th participating in a TALK at the kitchen school Um Mami in Marrakech.

Morocco is located between the Mediterranean, the extended coast of the Atlantic Ocean, and the expansive Atlas Mountains surrounded by deserts. As a result, Morocco possesses a tremendous variety of ecosystems with rich plant diversity, a richness that used to be easily reflected in Moroccan dishes and earned its cuisine an international reputation. However, when taking a deeper look, the Moroccan cuisine relies only on a few plant varieties of grains, and plants, and as result it is limiting the potential of the country's rich botanic heritage to bring more versatility to it’s dishes.

  • Currently, the fragility of the Moroccan ecosystem leaves plant diversity ill-equipped to face existential threats like desertification, water shortages, and annual rainfall fluctuations exacerbated by climate change, and as result degrading the vegetable crop's genetic diversity.

    Morocco is taking significant steps toward restructuring the agricultural sector; however, more efforts are still needed to implement new, and comprehensive planning to promoting the integration and the protection of overlooked local plant varieties.

    The TALK “Unfolding Morocco’s plant diversity?” addresses the innovative methods that could address Morocco’s plant diversity and underline the additional efforts needed to shift to new farming methods that would eventually safeguard water resources, botanic heritage, and culinary creativity.

    FACTS: The kitchen School Um Mami in Morocco is a project from the Melting pot Foundation, which was initiated by Claus Meyer in 2011. Um Mami offers an intensive training course, which uses food crafts to create jobs and opportunities for young people. More than a third of Morocco’s young people are neither working nor taking an education. Um Mami is part of the work to create proper employment opportunities for young people in the Middle East and North Africa. It presents gastronomy as an opportunity for the economic development and empowerment of young men and women. The project is funded by the Danish-Arab Partnership Programme, which is Denmark’s collaboration program with the Middle East and North Africa.


 BULLETIN | NOVEMBER 2022

IT IS CHRISTMAS

This Christmas, the defining Danish interior-darling Georg Jensen Damask has invited Claus Meyer and his wife, Christina Bengtson to share a Christmas tradition especially close to their hearts - using the Damask Christmas Collection as a starting point for a decorated Christmas table. Every Christmas, inspired by the rich and sophisticated Middle Eastern culture and its food traditions, the Meyer family hosts a seasonal party with a warming dinner and a creative nativity play. The evening party is full of joy, goodwill, and tradition. The Georg Jensen tablecloth exhibits one of the collection's most nostalgic and absolute signature patterns. It is an exclusive piece of interior, which one grows up with and passes on to the next generation, just like a family recipe, or a Christmas tradition. Read the full interview here or watch the recap video below.


 OPINION | NOVEMBER 2022

SOME CHEESE FOR THOUGT …

The first time I tasted the Samsø cheese was in 1989, when a good friend of mine, Sven Grønlykke, first began bragging about an unparalleled, Emmentaler-like cheese from Asaa dairy corporation. Back then, numerous dairy co-operations like the one in Asaa lay scattered all over Denmark. As a result, every little city or hamlet was known for its unique kind of cheese or dairy product, which typically was accompanied by another local produce and exhibited in the regional cuisine. For decades, the Samsø cheese has served as an envoy from a bygone golden age of the Danish co-op movement. Unfortunately, only a dozen of these co-ops has stood the course of history, and consequently, Asaa diary corporation is now about to cease its production for good. I went to greet the family, who proudly has overseen the production for decades - and of course to secure my friends and family a very last wheel of the awfully delicious cheese. On that occasion, I shared some of my thoughts on the rather counterproductive aspects of recent dynamic and vital movements in the hospitality sector.

— Claus Meyer, November 2022

Read the full caption on Instagram


 BULLETIN | JUNE 2022

Melting Pot Foundation opens new culinary center in Morocco

“Um Mami” is the name of a new culinary center for education and innovation in Marrakesh by the Melting Pot Foundation. Here, Morocco’s rich and proud food traditions meet notes from the New Nordic Cuisine. The initiative is a collaboration between the Melting Pot Foundation, the Danish-Arab Partnership Programme (DAAP), and Oxfam IBIS. The aim of the eight-week intensive gastronomy training course is to improve employment opportunities for youth in a country affected by inequality and high rates of youth unemployment. The grand opening took place on 9 June 2022 in Marrakesh and by the end of July, the first team of aspiring young chefs will receive a diploma for their training at Um Mami. Um Mami is the latest initiative in a series of socio-economic projects led by the Melting Pot Foundation.

While Denmark and in fact all of Europe was in its “Middle Ages”, Fez was a kind of Athens. A city with a sophisticated culture and enormous vitality. The Karaouiyine Mosque as you know was founded in 859 (before Sorbonne and Oxford) and it was the first university in the world. At that time Morocco was a world center for theology, astrology, medicine, math, agriculture, irrigation technology, metallurgy, and Moroccan cuisine was considered the most sophisticated in the world…

…The question that keeps me awake is the following: why does Moroccan cuisine not find this past positioning, with all the social-cultural and economic progress that this will imply for Morocco?

— Claus Meyer, June 2022

Read Claus’ opening speech in French and English here


 OPINION | JUNE 2022

A Recent feature in Financial Times apprises the Copenhagen food scene with sharp criticism

This long read reveals some obscure truths about what’s really going on behind the scenes at some of the high-profile restaurants in Copenhagen. Here, the New Nordic Cuisine has generated a fantastic food-tourism industry and catalyzed a conscious movement of sustainability with a local focal point. However, several reports concerning sexism, racism, homophobia, bullying and dangerous working conditions continue to arise from the founding figures of this momentum. Our industry lacks a significant pool of human capital already. Undoubtedly, this piece exposes parts of the problem and portrays a definite inhuman, unhealthy, and unsustainable working environment. One nobody should accept.

Find the article here


 BULLETIN | MAY 2022

Claus Meyer appointed Adjunct Professor at the TechNICAL University of Denmark

Copenhagen-based chefs, engineers, and bioanalysts have joined forces to create a sustainable course for our plates as well as the planet. In the wake of this momentum, DTU is welcoming Claus Meyer onboard on their mission to reduce the food industry’s carbon footprints and secure sustainable supply chains for the generations to come. 

“My intention with the collaboration is to contribute to knowledge sharing among and between all the different branches implied in our supply chains. Legumes can taste like the most delicious umami-packed dishes, but we need our chefs to look in the microscope and the scientists to get mud under their nails to make it happen. It is essential to the culinary experience and the green transition.”

— Claus Meyer, May 2022

Find the article here (Danish only)

 

 
 

INSPIRATION | NOVEMBER 2021

Food’s new silicon valley

This feature from acclaimed Financial Times portrays Copenhagen as a city now considered the epicentre of food:

“… there’s a new movement brewing where like-minded producers, chefs and innovators are coming together not just to share ideas but leftover products too. It’s become, if you will, the Silicon Valley of the food world: a testing ground for solutions to food waste, recycling of waste products, cooking in a more responsible way and even promoting regenerative farming.

Find the full article Inside Food’s New Silicon Valley here

(Photo; Henrik Sørensen)


 

BULLETIN | NOVEMBER 2021

THE MEYERS’
CHRISTMAS TABLE

For the 58th time, Royal Copenhagen open their doors to the cherished annual exhibition of Christmas Tables at the Royal Copenhagen Flagship Store at Amagertorv in the heart of Copenhagen. Since 1963, the exhibition has become a beloved part of Danish culture, attracting visitors of all ages. This year they have invited seven charismatic personalities to set the five Christmas Tables, each sharing personal stories of their holidays and the traditions they have made their own. One of these Christmas Tables have been outfitted by Claus Meyer and his wife, Christina Meyer Bengtsson.


BULLETIN | JUNE 2021

MESTERLÆRE

Mesterlære is an online learning platform (in Danish only) that streams lessons delivered by recognized masters of their craft. Membership to Mesterlære includes access to a catalog of 10-plus classes taught by recognized chefs, politicians, entreprenuers and more. Besides Claus Meyer Mesterlære courses include European Commissioner for Competition Margrethe Vestager, business angel Christian Stadil and Michelin star chef Christian Puglisi.


BULLETIN | MARCH 2021

CORONA/COVID-19
(DAMAGE) CONTROL

Read this chronicle by Executive Coach and Entrepreneur Erik Algreen on Claus Meyer’s pivotal Corona/COVID-19 (damage) control on the daily operations; so although an immediate challenge for business, at the same time, the perfect storm for fast-forward initiatives.

Erik Algreen, Executive Coach and Entrepreneur

Erik Algreen, Executive Coach and Entrepreneur

“Da coronavirussen brød løs, og landet lukkede, valgte Claus fantasien og samlede et hold af de meste kreative og frygtløse medarbejdere. Sammen rakte de ud til nye og eksisterende samarbejdspartnere og udviklede sammen en bredspektret offensiv plan for at ændre virksomhedens situation.”

— Erik Algreen, Berlingske Business, March 2021

OPINION | FEBRUARY 2021

wE CAN HEAL OUR FOOD SYSTEMS

In this episode of the Oracle Podcast series Claus Meyer shares his vision on how we can produce and consume food in a way that aligns with our hope that future generations can live happy and healthy on this planet.

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“Every way that we humans sustain ourselves - be it through hunting and gathering, fishing, growing crops or farming animals - we depend on the natural resources of the planet.

Our ancestors have stood on a burning platform before. Now things are a mess again . But this time, it’s one single very intelligent species that is almost single handedly destroying all livelyhood on the planet as well as big parts of the biosphere. Our current food system and agriculture is wreaking havoc on the climate; its unjust, unamenable, unequal, unhealthy and its unsustainable

However, I am optimistic. And I will tell you why.”

— Claus Meyer, the Oracle Podcast, February 2021


 

BULLETIN | OCTOBER 2020

NEW COOKBOOK CELEBRATES PLANT KINGDOM

MEYERS' new cookbook 'Grønne Proteiner' (in Danish only) is now avaiable with over 150 recipes encompassing all seasons. The book promotes a green everyday kitchen that, in addition to being climate-friendly, is also healthy for the individual and accessible to most people. At the heart of the recipes are the protein rich produce from the plant kingdom such as legumes, grains, nuts, seeds, cabbage and leafy vegetables.

Hear Claus Meyer’s thoughts behind the theme of the cookbook in the short video below - and order your copy here

 

 

INSPIRATION | OCTOBER 2020

FUTURE OF FOOD

Together with leading food historian Dr Polly Russell and plant scientist James Wong, Sainsbury - one of UK’s leading supermarket chains - have explored what we will eat and how food will be produced in 2025, 2050 and 150 years in the future, 2169.

From algae milk, to home lab-grown meat kits, until more futuristic digital and space scenarios like 3D printed pasta, they try to imagine how our diet will change. Curious - or frightened?

Find the full Future of Food report here

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BULLETIN | JULY 2020

CLAUS MEYER AND
HIS LOVE FOR TENNIS

With Danish men’s magazine, Dossier, Claus Meyer shares his love for “the white sport”, its traditions, the biggest matches he has ever watched and his idol, Roger Federer.

Find the feature here (in Danish only)

 
Claus Meyer on the court (photo; Christian Friis)

Claus Meyer on the court (photo; Christian Friis)

 

BULLETIN | JUNE 2019

IKEA FOOD TEAMS UP
WITH CLAUS MEYER

With shared entrepreneurial spirit and the belief that good food can make a positive difference for both people and the planet IKEA FOOD and Claus Meyer are teaming up to take food and “a modern taste of Sweden” to the next level within IKEA.

Find the press release here

 

Claus Meyer and Michael La Cour, Managing Director IKEA Food